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Tackling New Initiatives
Some may say now is the worst possible time for businesses to tackle new initiatives, particularly ones that do not immediately reap monetary benefits or generate recognition and accolades from...
View ArticleFive Trends in Online Advertising for 2010
Now that we're a few weeks into the New Year, and everyone is wondering where the online advertising industry will go in what will hopefully be a prosperous and profitable year for everyone, here are...
View ArticleZappos & the Importance of a Vibrant Corporate Culture
Corporate culture is a topic that is very important and often overlooked by many businesses. The detractors claim that it is difficult or even impossible to measure the impact that corporate culture...
View ArticleFor Premium Web Publishers: Monetize Through Advertising or Subscriptions?
For anyone who is familiar with online advertising, you no doubt have read stories about how convoluted it is. You might have read stories about CPM's fluctuating, more Web sites and publishers...
View ArticleAdvertising Networks & Quality 101
The following column was written by Brett Lofgren, senior vice president of global advertising sales, at Epic Advertising. I get asked a lot about "quality" when it comes to ad networks. Quality is a...
View ArticleQuality Interactive Marketing Creative and What It Means in 2010
The following is a guest column from Erica Baer, director of creative services at Epic Advertising. Web design is like fashion; it changes every season, what's old is new again, and when you look back,...
View ArticleTechnology Driving New Business Growth
"Technology doesn't necessarily drive change – it enables change." It would be close to impossible to summarize everything happening in the world of technology as it relates to interactive advertising...
View ArticleReviewing the Current Online Advertising Economic Models
On the heels of the recent merger of Connexus Corporation (Traffic Marketplace) and Epic Advertising, I would like to discuss the merits of each of the current online advertising pricing models. Years...
View ArticleThe Promise of Advertising Through Social Media
Many online marketing and media professionals have differing opinions about social media. I feel it’s important to define what social media is and is not. A favorite definition of mine: social media...
View ArticleThe Second Half of 2010 — Looking Into a "Simplified" Crystal Ball
Earlier this year, I made predictions about key trends we were likely to see in 2010 in the world of interactive marketing. Now that we're at the halfway mark of the year, let's look back and see what...
View ArticleAd Networks and Demand-Side Platforms
The interactive ad industry is widespread with buzzwords, catchphrases and acronyms. Which new, abbreviated, “next gen” solution will unleash its “game changing” power on the digital marketing...
View ArticleAd Networks: The Next Generation
In a recent post, we at Epic Media Group predicted the interactive marketing industry will consolidate somewhat in the months ahead. In that post, we had purposely used terms like “interactive...
View ArticleThe CMO's Real Conundrum
Recently, AdWeek’s Noreen O’Leary published an article called “CMOs Face a New Reality” about the challenges Chief Marketing Officer’s face in this economic climate. The article referenced a recent...
View ArticleThe Importance of Public Relations
Most advertising executives and marketers believe nowadays that a successful public relations strategy can play a vital and ROI-accretive role in their company’s success. From creating a positive...
View ArticleCoca-Cola and Butterflies
In the online advertising world, the two most misunderstood words are compliance and fraud. Often, the media, advertisers, ad verification companies, and salespeople wield these words in an attempt to...
View ArticleOnline Privacy: What’s At the Heart of the Recent Debate
This guest piece was written by Art Shaw, CEO of Epic Media Group, and posted here by Mike Sprouse. Perhaps the hottest topic in the interactive marketing industry over the last several months is...
View ArticleThe Importance of Corporate Culture – One Year Later
Last year around this time, I penned an article for iMedia Connection which got quite a bit of commentary, pingbacks and responses. The article cited examples specifically from Zappos, who was a...
View Article2011 Design Trends and Best Practices
This post is guest-authored by Jaquie Katzman, Production Artist for Creative by Epic, a division of Epic Media Group. When designing for the web in 2011, it is important to keep in mind that with new...
View ArticleMarketing Strategy and A Carpenter’s Toolbox
I’ve long believed that the best metaphor for truly great marketers should be that of a carpenter and a toolbox. The importance of thinking in this way is critical to overall marketing strategy and...
View ArticleDemand-Side Networks: the Modern Ad Networks.
Samuel Langhorne Clemens – aka Mark Twain – is often (mis)quoted as having said, “The reports of my death have been greatly exaggerated.” In a similar vein, we have all heard about the impending demise...
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